There is an American expression that if you are starting at the bottom of something and working your way up, then you are, “Low man on the totem pole.”
A totem pole is a Native American sculpture that is generally quite tall, with carvings of animals, symbols and people stacked one on top of the other.
But Native Americans are smart. They know that on a 30 foot pole, no one is going to see the top carvings very well.
So they place the most important person or carving on the BOTTOM.
That’s right – if you’re on the bottom and just starting out, you are the most important marketer in the room. Do you know why?
Because everything is wide open for you. You have the chance to do anything you want, target any sub-niche, become an expert in any topic and so forth.
And you have the opportunity to turn the niche completely on its head and make it your own.
Being new is a positive. No one has pegged you as the “So-in-so” guy or gal yet. Your reputation is pristine. Your future is incredibly bright. And there are no limits to what you can achieve.
So if you’re new in a niche, then celebrate – you are indeed the “Low wo/man on the totem pole!”
