Let’s say you’re building a sales funnel to promote a new weight loss program.
Your lead magnet should detail ways to lose weight. But here’s the key – make these methods painful. Discouraging. Problematic. Complicated. Etc.
Maybe you give them a diet that’s difficult to follow. Or a workout plan that’s enough to make an athlete cry. Whatever.
It should be something that will definitely get the job done, IF they follow it.
But they won’t want to, which is the point.
Because then you will ‘save the day’ by offering them the ‘easy solution.’
Which is, of course, the program you are promoting.
This way you get the exact people you want to enter your funnel (people who want to lose weight) and you prime them to grab your easy solution, because otherwise it just seems too difficult.
This works for almost anything. Do you sell software? Make your lead magnet about how to manually get the same result your software will provide for them automatically.
Do you sell a book writing service? Tell them how to write a book in excruciating, pains-taking over the top detail. Remind them at the end of every chapter that you are there for them if they want to do what so many others have already done, and hire you to write their book for them while they go about their merry lives.
You get the idea.
Make your lead magnet helpful but painful. Then offer them the easy, fast solution they really want.
For example, millions of people would love to have their own online business, but creating products, developing marketing materials, providing customer support, hiring employees, managing payroll, etc. is all very difficult.
But you could simply join an affiliate program like SFI where they do all that for you, and focus on the simply task of referring people through your affiliate link and letting SFI do most of the rest of the work while you get paid every month like clockwork.
Selling SFI should be very, very easy to do, and if you’re not referring new members to your team every week yet, it’s time to shift your mindset and your marketing to focus on how painful it can be to start your own business, and how easy it is to get started and begin making money with SFI. Position SFI as the easy path to online success, and you’ll soon have more people wanting to join and get started in the business with you.
