There is an expression that accurately illustrates the strategy of far too many marketers: “Throw it against the wall and see if it sticks.”
They are continually trying this and that, hopping from one social media venue to another, one method to another, with no real strategy or idea of what they are doing. The result is they enjoy only sporadic success at best, and usually failure.
If this sounds like you, I challenge you to create a marketing strategy for yourself right now. Sit down with pen and paper and write – on one page – your strategy for marketing your product or service. You might not know what the best strategy is, but that’s not even important at this point. Just get something down and then begin following it consistently and persistently.
For example, what method(s) are you going to use to get new prospects? How, where and when are you going to use these methods? What is the first action you want a prospect to take, or what is the first thing you do for that prospect? How do you follow up? And so forth.
When you see something is working, adjust your strategy to do more of that. If something isn’t working, remove it from your strategy. But ALWAYS keep a one page record of your current working strategy and stick to it. When you make a change, make a new page and keep it at your desk or work area.
In my experience having this one page marketing strategy will do a great deal to focus your efforts and reduce your frustration of endlessly spinning your wheels and getting no where. Put it into practice and see how fast you can grow by staying deeply FOCUSED.
